Introduction to Business → Introduction

22 Sections
91 Lessons
10 Weeks

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Starting a business
8
- 1.1
  Introduction
- 1.2
  Deciding on the business
- 1.3
  Business organizations
- 1.4
  Business planning
- 1.5
  Financing your business
- 1.6
  Delegation
- 1.7
  Marketing
- 1.8
  Exit strategy and succession
Introduction to design thinking
3
- 2.1
  Introduction
- 2.2
  Understanding the customer need
- 2.3
  Conclusion
Design thinking process
In this section, we are going to cover the applications of design thinking in business.
3
- 3.1
  What is design thinking
- 3.2
  Design thinking process
- 3.3
  Conclusion
The lean canvas
3
- 4.1
  Introduction to lean canvas
- 4.2
  Parts of a lean canvas
- 4.3
  Conclusion
Lean business development
4
- 5.1
  What is the lean business methodology?
- 5.2
  Importance of lean methodology
- 5.3
  The principles of lean methodology
- 5.4
  Conclusion
Types of business organizations
6
- 6.1
  What are the different types of business organizations?
- 6.2
  Sole proprietorship
- 6.3
  Partnerships
- 6.4
  Limited liability partnerships
- 6.5
  Corporations
- 6.6
  Conclusion
Business funding
3
- 7.1
  Introduction
- 7.2
  How do you raise funds for your business
- 7.3
  Conclusion
Pitching to investors
4
- 8.1
  Introduction
- 8.2
  How to prepare an effective pitch
- 8.3
  Components of the pitch
- 8.4
  Conclusion
Effective delegation
3
- 9.1
  What is delegation?
- 9.2
  Steps to effective delegation
- 9.3
  Conclusion
The corporate structure
4
- 10.1
  Introduction
- 10.2
  The board of directors
- 10.3
  Executive team
- 10.4
  Conclusion
Building an effective board of directors
4
- 11.1
  Introduction
- 11.2
  Composition of the board
- 11.3
  Compensating the board members and board meetings
- 11.4
  Conclusion
Business leadership
4
- 12.1
  Introduction
- 12.2
  Traits of successful leaders
- 12.3
  Delegation
- 12.4
  Succession
Business expansion
It is the goal of every small business owner to grow his/her business into a global empire. Business growth is measured in terms of revenues, client base among other factors. A small business owner has to work out a smart strategy to ensure significant growth.
2
- 13.1
  How do you expand your business?
- 13.2
  Conclusion
Making your business investor ready
3
- 14.1
  Introduction
- 14.2
  How do you make your business investor ready?
- 14.3
  Conclusion
Strategic partnerships for business success
4
- 15.1
  What is a strategic partnership?
- 15.2
  How to create the right partnerships
- 15.3
  Types of strategic partnerships
- 15.4
  Conclusion
Raising brand awareness for your business
2
- 16.1
  What is brand awareness?
- 16.2
  How to raise brand awareness
Building a brand image
4
- 17.1
  What is a brand image?
- 17.2
  How to build brand image
- 17.3
  How to solidify your brand image
- 17.4
  Conclusion
Networking for business success
3
- 18.1
  Introduction
- 18.2
  Business networking tips
- 18.3
  Conclusion
Building a global brand
You might consider expanding your business globally in terms of service and product offering. For a business to be able to pursue global markets, it must be positioned to become a global brand. This short course entails the strategies towards building a brand that meets global standards.
6
- 19.1
  Online Presence
- 19.2
  Global Partnerships
- 19.3
  Good brand positioning
- 19.4
  Positive brand translation
- 19.5
  Think broadly
- 19.6
  Conclusion
Building a worldclass organization
7
- 20.1
  What makes a world-class organization
- 20.2
  Be a world-class leader
- 20.3
  Build a world-class team
- 20.4
  Customer relations
- 20.5
  Build a winning culture
- 20.6
  Have a clear succession plan
- 20.7
  Conclusion
Building a successful family business
6
- 21.1
  What is a family business?
- 21.2
  Challenges of running a family business
- 21.3
  How to overcome these threats
- 21.4
  Choosing your successor
- 21.5
  Preparing your business for succession
- 21.6
  Handing over the keys
Succession planning
5
- 22.1
  Introduction
- 22.2
  Importance of having a succession plan
- 22.3
  Family business succession
- 22.4
  How to ensure a smooth succession
- 22.5
  It’s time to hand over

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Deciding on the business

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