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3 Sections
17 Lessons
10 Weeks
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Introduction to Public Relations
7
2.0
What is Public Relations?
2.1
What do Public Relations professionals do?
2.2
Types of Public Relations
2.3
Role of Public Relations
2.4
Skills required for Public Relations
2.5
Importance of Public Relations
2.6
Who is Public Relations for?
Public Relations and other departments
5
3.1
Introduction
3.2
PR vs Communications
3.3
PR vs Advertising
3.4
PR vs Marketing
3.5
Conclusion
Public Relations career paths
5
4.0
Introduction
4.1
Becoming a successful PR specialist
4.2
PR academic requirements
4.3
Characteristics of PR professionals
4.4
PR career paths
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